The Executive PA plays a pivotal role in the management team. This course equips senior PAs with the skills to achieve organisational objectives through partnership with their manager, as well as time management, communication and decision making skills to really contribute to the management team.
This course forms part of our IAM-accredited qualifications.
The Course
The role of the Executive PA
- Purpose, definition and expectations of an executive PA
- Competencies for excellence: skills and attributes of a top-performing PA
Working with senior management
- Understanding business goals and improving information flow
- Models of management
- Relating your role to your manager's
- Understanding work styles
Communication skills
- A brief introduction to Neuro-Linguistic Programming
- Verbal and non-verbal communication
- Questioning techniques and negotiation skills
Project and time management
- Project management
- Personal organisation and prioritisation
- Models of time management - important vs urgent
Developing relationships across the organisation
- Creating understanding in the minds of others
- Passive vs. aggressive vs. assertive
- Body language of assertive behaviour
- Saying "no", win-win solutions and practical exercises
Moving forward
- Getting the most from your appraisal
- Career progression and networking skills
This course is mapped to the QCF unit "The Executive Personal Assistant".
MP3 learning bites
1. Managing office politics
2. Effective prioritisation
3. Take control of your career
After the course, a modular e-learning programme will be delivered to your inbox. These interactive, bite-sized follow ups will cement your learning from the course and help you put your new skills into practice.
What will I get out of it?
- A full understanding of the Executive PA’s role within the management team
- Techniques to stay ahead in your field and manage your own development
- Management tools, which will enable you to be more proactive
- Effective self-management and personal development skills
- Key objectives to increase your own and your manager's productivity
- Assertive techniques to help manage your day
- A blended learning experience allowing you to continue to develop your skills in the workplace
How will my organisation benefit?
- Improvements to time management and delegation skills will allow PAs to manage their time and their manager's time more efficiently
- Training will increase overall effectiveness and engagement, reducing employee turnover
- Trained Executive PAs can act as champion for best practice in the organisation, driving further improvements
- Improved strategic understanding will allow PAs to engage more effectively with senior management and take on increased responsibility
Delivery Style
All of Reed Learning's courses are delivered in an active and
engaging way to help delegates create real change. We use a
robustly-designed and independently-accredited competency framework to
ensure each course is delivered in a way suitable to a variety of
learning styles. The Executive PA uses a mix of theory, roleplay, practice presentations and exercises to give delegates all the practical skills they need to manage more effectively. Like all
of our courses, it follows our Do-Review-Learn-Apply Model:

How do we make sure you see results?
Our training doesn't begin and end on the day. We have a five-stage
evaluation model that means delegates are challenged to set real
objectives before and during the course. Every delegate uses the
personalised training and insight from the facilitator to create
meaningful actions that will help them make a difference at work. We
follow-up eight weeks after the course to make sure that these actions
have been implemented, and all delegates are entitled to re-attend the
course for free as a refresher. Our process is so robust we've received
accreditation from the ISO and the Matrix Standard.

The Trainers
All of Reed Learning's trainers are part of our faculty. Entrance to our faculty is thoroughly assessed through our training competency framework, and all of our trainers are constantly challenged to continuously develop their knowledge to deliver training of the highest standard. Trainers who deliver this course include:
Wendy Reed: Wendy is part of our training faculty and regularly delivers our PA courses. As a trained actress and coach she brings a fresh energy, enthusiasm and expertise to all the courses she delivers. Wendy’s extensive knowledge of all of her subjects is combined with her passion for supporting PAs and secretaries in their development. Her varied career means she has personally encountered many of the issues delegates face. Wendy’s common sense approach, engaging style and positivity ensure every delegate comes away from her courses feeling totally equipped to make a real difference back at work.
Dawn Smart: Dawn Smart is a part of our training faculty and regularly deliver this course. She specialises in communication and presentation skills, customer services and training for new managers. She recognises that no two managers are exactly the same, and is experienced in adapting courses to the specific needs of her delegates. She helps anyone attending the course develop their own managerial style by providing advice tailored to the individual challenges they face.
Clients who have chosen this course include:
- The Football Association
- Eon Engineering
- The BBC
- QBE
- Eurosport TV Ltd
- Durham City Council
- QA