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ISMM Sales Qualifications

This course forms part of the ISMM Level 5 Certificate in Sales and Account Management

This course forms part of the ISMM Level 5 Certificate in Sales and Account Management

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Relationship Management Course

  • Duration:2 Days
  • Cost:£940 + VAT
  • Ref:REL

Develop and maintain great relationships with key clients

Cost £940.00 Duration 2 days Code REL

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Who is it for

This course is suitable for senior business professionals, operating at a high level, in a client facing role, where  the demands and challenges are high and where the quality of the relationship is vital.

What is it about

The aim of the course is to move from a transactional approach towards one where you add real value to both yours and your clients' organisations by working collaboratively to achieve higher levels of success.  You will learn to identify and prioritise key relationships, and understand why there is conflict in some relationships and not in others. You will also develop strategies and ideas for improving client relationships and will explore and develop relationship management principles and methodologies in a practical and engaging way.


Course Overview

  • What is Relationship Management and what are the challenges associated with it?
  • Heightened Self Awareness: what am I like and how do my clients see me?
  • Stakeholder Management
    - Indentifying key relationships
    - Prioritising relationships
    - Strategies to engage stakeholders
  • How to become a trusted advisor and an invaluable resource to your clients
  • Creating the right first impression and maintaining it in the long term
  • Establishing and building rapport, trust and loyalty
  • Improving the quality of your service provision and expertise
  • The six aspects of knowledge - what do you need to know

Networking

  • Developing a networking strategy
  • Planning your strategy & checklist 
  • Developing a networking architecture
  • Developing a networking pitch
  • Setting and resetting expectation through client contracting
  • Managing conflict and getting through the difficulties
  • Strategic Thinking and planning to get the most out of each account
  • Developing and consolidating your relationship management approach

What will I get out of it?

  • Methods to analyse and prioritise a range of client relationships
  • Strategies for stakeholder analysis and management
  • An appreciation of how to shape people’s perceptions positively 
  • Tools to analyse your client relationships in order to improve your competitive position
  • The confidence to build rapport and network effortlessly
  • Win more business through effective relationship management
  • The skills to manage clients when things go right and when things go wrong

Accredited by

This course is accredited for CPD

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