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Marketing for the PA and administration personnel Course

  • Duration:1 day
  • Cost:£510 + VAT
  • Ref:MPA

Top tips to get to grip with the fundamentals of marketing

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Cost £510.00 Duration 1 day Code MPA

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What's this?

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Who is it for

PAs, administration professionals and support staff who work in marketing teams or regularly interact with that department

What is it about

This course helps you get to grips with marketing terminology and theory. The course sets out how your role and the marketing department fit into the wider organisation. Delegates will get good grounding in marketing theory and practice to increase their competence and confidence in dealing with colleagues, suppliers and clients.

This course forms part of the Institute of Administrative Management level 3 qualifications.

Course Overview

  • What is marketing?
  • How marketing works with the rest of the organisation
  • Basic marketing theory
  • The importance and role of the customer
  • The marketing mix and using promotional tools
  • Simple marketing planning tools
  • How different marketing strategies and campaigns can benefit businesses 
  • Applying live examples
  • Key marketing roles
  • Working with agencies
  • Terminology and definitions– a summary
  • This course is mapped to QCF unit 'Marketing for the PA & Administration Personnel'

What will I get out of it?

  • A good grasp of marketing terminology
  • Skills to choose the correct marketing tools for your organisation
  • A clearer understanding of marketing to benefit your organisation

Accredited by

This course is accredited for CPD

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