Google Website Optimiser Course
- Duration:1 Day
- Cost:£499 + VAT
- Ref:WO101
Test changes to your website with live users, and ensure your design is as targeted and effective as possible
Who is it for
This course is aimed at anyone with responsibilities for improving landing pages and website conversion.
If you want to increase your website's effectiveness, then this course can help you. The course doesn't assume any prior knowledge of website testing, so even if you're just starting out you'll be able to keep up. Also you don't need to be an AdWords advertiser or use Google Analytics to benefit from this course.
What is it about
Google Website Optimiser is a powerful tool for testing user response to different webpage designs. After attending this course, delegates will be able to effectively plan and conduct tests on landing pages.
You'll learn how you can use Google Website Optimiser to run landing page experiments that can help your website achieve more of your goals. The course covers how to run your first experiment, best practices in landing page design, and advanced testing strategies.
Course Overview
Session 1 – Goals, conversion points and landing pages
- A brief history of Google Website Optimiser
- Preparing to test – the questions we need to ask
- Why should we test?
- Which landing pages should we test?
- What should we test?
- How should we test?
- How do we analyse the test?
- How do we make conclusions about the test?
- What do we do after the test?
- The three business objectives
- Key Performance Indicators (KPIs)
- KPI Examples
- Website goals
- The importance of goals
- Goal conversion
- The importance of conversion points
Session 2 – What to test and testing types
- Identifying landing pages to test
- Identifying conversion points
- Using “voice of customer”, usability testing and heuristic reviews to identify what to test
- Identifying which Website Optimizer testing method to use
- A/B split testing
- The advantages and disadvantages of A/B split testing
- Multivariate Testing
- The advantages and disadvantages of Multivariate testing
Session 3 – Conducting and analysing A/B testing
- How Google Website Optimizer works for A/B testing
- Multivariate test set-up – exercise
- A/B split test set-up
- A/B split test set-up – settings
- A/B split test set-up – duration
- A/B split test reporting
- A/B split test reporting – key metrics
- A/B split test reporting – other metrics
- A/B split test reporting – inconclusive results
- After A/B testing?
Session 4 – Conducting and analysing Multivariate testing
- How Google Website Optimiser works for Multivariate testing
- Multivariate test set-up – exercise
- Multivariate test set-up
- Multivariate test set-up – settings
- Multivariate test reporting
- Multivariate test set-up – duration
- Multivariate test reporting – page sections
- Multivariate test reporting – key metric
- Multivariate test reporting – other metrics
- Multivariate test reporting – inconclusive results
- After Multivariate testing?
- Getting help
- Feedback and wrap-up
The day is split into four sessions, separated by a fifteen minute break in the morning and afternoon, with a one hour break for lunch. Registration opens at 9:00am and sessions start promptly at 9:30am with the day finishing around 4:30pm.
What will I get out of it?
- Be introduced to what Website Optimiser is and how it fits into your business
- Find out if your website design is as appealing as you think it is
- Discover "post-click optimisation" and how to optimise landing pages
- Find out how to to implement Website Optimiser, and then use it to run and interpret experiments
- Learn how to intergrate Website Optimiser with Google Analytics
- Receive best practice hints and tips that could revolutionise your site
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