Analytics 301: Advanced Tracking and Technical Implementations is a one day course aimed at those with responsibility for managing the deployment and/or the administration of a Google Analytics implementation or for those whose role requires them to have a deep understanding of Google Analytics’ advanced tracking capabilities and common implementation practices in simple and complex environments.
This course, delivered by a Google Certified Partner, will enable technically advanced users of Google Analytics, or those who have attended the previous course Google Analytics 201 to understand the most powerful features of the Google Analytics tool.
Session 1 – Code versions, positioning, Account and Profile structure
- The Google Analytics Tracking Code (GATC) and versions including the Asynchronous Snippet
- Positioning the Google Analytics Tracking Code
- Best practice for GATC upgrading and migration
- Assessing the health of your Google Analytics implementation
- The ‘Check Status’ and GATC coding wizard tools*
- Analysing Google Analytics’ cookies
- Analysing Google Analytics’ gif hits
- Useful tools and reports to help check the GATC*
- Auditing access to Google Analytics*
- Creating Google Accounts*
- Creating new Google Analytics Accounts*
- The Google Analytics ‘Terms of Service’ - technical considerations
- Creating new Google Analytics Profiles*
- Creating duplicate Profiles*
- Adding, removing and modifying users
- Best practice user administration
- Google Analytics’ virtual and physical limits
- Google Analytics’ ‘Accounts’ and ‘Profile’ deployment considerations
Session 2 – Filters, regular expressions, Page and Event Tracking
- Configuring predefined Google Analytics Filters for data exclusion
- Configuring predefined Google Analytics Filters for data inclusion
- Understanding Filter Fields
- Understanding Filter Patterns
- Using Regular Expressions in Google Analytics
- Configuring Custom Filters for Lower and Upper case transitions
- Really useful case transition Filters
- Configuring Custom Filters for search and replace functions
- Really useful search and replace Filters
- Configuring Advanced Filters
- Really useful Advanced Filters
- Configuring cascading Advanced Filters
- Really useful advanced Cascading Filters
- Using the ._trackPageview() or urchinTracker() function
- Tracking PDFs, Word, PowerPoint and other downloads with Google Analytics
- Understanding, coding and deploying Event Tracking
- Tracking custom 404 errors with Google Analytics
- Tracking other server errors with Google Analytics
- Tracking form completion with Google Analytics
- Tracking Flash, Video, AJAX and other rich media using Page and Event Tracking
Session 3 – Cookie corruption, code customizations and Multiple Custom Variables
- Understanding Google Analytics’ cookies - UTMa, UTMb, UTMc, UTMz and UTMv
- Understanding cookie corruption and the effect on Google Analytics data
- Understanding the Google Analytics Coding Wizard
- Google Analytics code customisations for Campaign Tracking
- Google Analytics code customisations for Search Engine Optimisation
- Google Analytics code customisations for sub-domains
- Google Analytics code customisations for cross-domain tracking
- Google Analytics code customisations for delegated sub-domains
- Google Analytics code customisations for web client data collection
- Google Analytics and Urchin Software from Google
- Google Analytics mobile tracking for Android and iPhone applications
- Google Analytics and Flash tracking
- Google Analytics and Silverlight tracking
Session 4 – Best practice deployment, Multiple Custom Variables and Google Analytics APIs
- Best practice deployment for agencies, small, medium and large organisations; and national and international brands
- Really useful deployment examples
- Understanding, coding and deploying Ecommerce Tracking
- Understanding, coding and deploying Multiple Custom Variables
- Really useful Multiple Custom Variable implementation examples
- Understanding and exploring the Google Analytics Management API
- Understanding and exploring the Google Analytics Data Export API
- Integrating Google Analytics with other systems
- Really useful Google Analytics integration examples
- Feedback and wrap-up
*Google Analytics administrator access required