Google AdWords 201 Course
- Duration:1 Day
- Cost:£499 + VAT
- Ref:GADS201
Build profitable paid search campaigns
Who is it for
Google AdWords 201: Building Profitable Paid Search Campaigns is aimed at an audience similar to that of the AdWords 101 course, but is for those who require a deeper appreciation of Google AdWords’ many advanced concepts and who need to further optimise AdWords campaigns to improve profitability.
What is it about
Google AdWords is a powerful tool for marketing and advertising your business, services or products. It lets you create and run online adverts that drive customers to your website.
This one day course, the second in our Google AdWords suite will take you through the more advanced features of AdWords, and give you the skills to analyse and optimise campaigns for your organisation or clients. Google AdWords 201 is delivered by a Google Certified Partner.
Course Overview
Session 1 – Budget management and the Display Network
- Where are Google ads displayed?
- My Client Centre (MCC)
- Display network advertising
- Controlling where ads are displayed on the display network
- Display network ad formats
- Create a display network campaign
- Identifying placement sites
Creating image ads Session 2 – Display ads and copy writing for increased click-through rate
- Using the display ad builder
- Advertising on You Tube with InVideo ads
- Search ads
- Writing compelling ad copy
- Advanced techniques
- Using dynamic keyword insertion
- Keyword based landing pages
Session 3 – Keyword research, testing and using advert extensions
- Detailed keyword research techniques
- A/B testing ad copy
- Planning your tests
- What to test
- Mobile ads
- Ad extensions
- Site links
- Google checkout buttons and reviews
- Product extensions
- Mobile extensions
- Location extensions
- Google AdWords quality score
- Integrating AdWords with Google Analytics
Session 4 – The AdWords Editor
- Google AdWords Editor
- Accessing the Google AdWords Editor
- Bulk changes
- Advanced bid changes
The day is split into four sessions, separated by a fifteen minute break in the morning and afternoon, with a one hour break for lunch. Registration opens at 9:00am and sessions start promptly at 9:30am with the day finishing around 4:30pm.
What will I get out of it?
After successful completion of the course, students will be able to manage, optimise and develop sophisticated Google AdWords campaigns for themselves or their clients.
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