Developing Successful Products Course
- Duration:2 days
- Cost:on request
- Ref:DSP
Increase your organisation's competitive advantage through refined product development innovation
Who is it for
This course is for those involved in the product development process from idea generation to implementation; specifically marketing professionals, product managers, research & development managers and those responsible for generating new product ideas.
What is it about
By applying a framework to the development of a product, its potential for success is maximised. This course looks at the development of products from conception to launch, covering topics such as idea generation, market research, marketing and sales.
Course Overview
- Adopt a proven product development framework
- strategic steps in the development of new products
- Product life cycle
- overview of each stage of the cycle and a brief look at other product development models
- Insight
- idea generation
- maximising idea sources
- creative thinking and other practical tools for generating ideas
- Research
- Making the most of your information sources
- Ensuring you reach the right people
- Testing the market effectively, and avoiding common pitfalls
- Analysing the results
- Conception and development
- Turning ideas into tangible designs
- Harnessing simple products managements methodologies for the development of your product
- Preparation
- Managing risk to meet timescales and budget
- Sales forecasting
- Birth
- launching strategies
- identifying PR and marketing opportunities
- briefing internal stakeholders on product specifications
- The route to success
- a checklist to give your products the greatest chance of profitability
What will I get out of it?
- An effective strategy for the development of products
- Skills to write and implement a product development plan
- Creative thinking techniques
- Knowledge to help maintain your organisation at the leading edge of product development, and improve the performance of your products every time
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