The course is designed for managers and close supporting staff who are responsible for improving business performance.
Benchmarking helps organisations to measure their current performance levels and identify opportunities for improvement. This process provides further understanding of whether organisational culture and practices reinforce the values that drive customer satisfaction and business results.
As a strategic management tool benchmarking will identify strengths, weaknesses and track performance gains. Benchmarking can be applied to almost any business process from product development to client service.